Success Story: Balian Law Group
John Balian, Principal Attorney
Balian Law Group retained Global Messaging Network’s 24/7 Live Receptionist service to answer inbound calls for two of its satellite law offices. Because the telephone is the law firm’s life line, business is generally referred from present and past clients, hence, the law firm needs to answer and track all incoming calls.
The law firm uses Global Messaging Network as a substitute for a receptionist at satellite offices in Irvine and Beverly Hills, saving the firm at least $5,000 per month in receptionist salaries.
The live receptionist service streamlines operations and increases efficiency because staff is able to connect with incoming calls instantly, avoiding the downtime involved in playing “phone tag” with current and prospective clients. Hence, the firm’s clients are transferred seamlessly from reception to in-house staff.
“I can conservatively say that without an effective receptionist service, we would lose 50 to 75 percent of prospective clients and 10 to 20 percent of existing clients. To us, that translates into tens of thousands of dollars per month that we could not afford to lose, especially in a down economy,” said John Balian, Principal, Balian Law Group.
By using Global Messaging Network’s 24/7 Live Answering Service, business at Balian Law Group has increased by about 20 to 30 percent and reduced receptionist labor costs by $2,500 per month per office.
What is unique about Global Messaging Network is that the management hires the best bilingual receptionists who are passionate about their job. The training and supervision they receive is one of the highest in the industry. The bottom line is that at the end of the conversation, the caller feels that the receptionist cared about them and has exceeded their expectation in representing the firm professionally.
Balian Law Group is able to retain a much higher percentage of prospective clients. In the past, if the receptionist was unavailable or out of the office, it would be felt immediately in the bottom line.
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